The Secret to Making a Fortune with Private Brand Wine 🍷💰

Want to know the secret to making a fortune with private brand wine?

It's all about one simple, yet powerful concept: BE GLOCAL! 🌐➡️🏠

You’ve probably heard the term “glocal” before, and yes, it’s the brainchild of one of the most successful fast food chains in the world (you know who they are 😉).

But let’s break it down and see how it can transform your wine business.

Ready? Let’s go! 🚀

What Does "Be Glocal" Really Mean? 🤔

“Be Glocal” is a mix of global and local. It's about creating products that can be sold anywhere in the world 🌍, but with a special twist that caters to the local market 🏡. And when it comes to private label wine, this idea is a game-changer!

French wineries often love to produce a range of wines and simply say, “Take this wine, it's very good!” But here's the thing: no two markets are the same. 💡

Understanding Local Taste = Big Success 💸

To make a fortune with private brand wine, the key is to listen to what your customers in each market truly want and craft the perfect wine for them.

Here's how the local preferences can change the game:

• 🍷 In France, people love acidity in white wines. They go for mineral, clear, and crisp wines, and they don’t want anything too sweet.

  
  

• 🍇 In Asia, the preference is for easy-to-drink whites, with a gentler acidity. No one’s looking for a sharp, citrusy bite.

  
  

• 🍾 In the Philippines and South America, they prefer traditional corks with capsules, while in Northern Europe, they’re all about screw caps (at least for rosé and white). 🤔

  
  

• 🍷 In China, consumers are crazy for red wines with higher alcohol content (think 15% or 16% ABV), whereas Southern Europe likes theirs around 12.5% ABV.

  
  

• 🍾 In North America (USA and Canada), fruit-forward, easy-to-drink French wines are preferred, especially from regions like Languedoc and Provence. Americans tend to appreciate lighter, fresh wines, such as Rosé from Provence and Beaujolais. While French Bordeaux is still popular, there’s a growing interest in more accessible, less tannic, and less complex styles. Screw caps are often well accepted in this market, especially for wines meant to be consumed young.

  
  

• 🍷 In the UK, French wines with high acidity (such as Chablis, Loire whites, and Bordeaux whites) are favored. British consumers enjoy elegant, crisp, and refreshing wines with a minerally edge, reflecting the country's preference for lighter, well-balanced wines. Screw caps are more accepted in the UK market, especially for wines intended for early consumption.

  
  

• 🍇 In South America (Brazil, Argentina, Chile), where local wine production is prominent, French wines with a more traditional style are favored, with Bordeaux and Burgundy particularly in demand. Consumers here appreciate wines with a strong sense of terroir and a more classic approach to aging. Cork closures are generally preferred, with some skepticism about screw caps.

  
  

• 🎨 Mature markets often love trendy, fresh labels. But in emerging markets, especially for French wines, people still adore traditional labels with Château illustrations.

  
  
  
  

Private Label Wine: Your Key to Local Success! 🔑

This is where private label wine becomes your golden ticket! 🎟️ Unlike mass-produced wines, with private label wines, you have the freedom to create exactly what works for your local market. Whether it’s a specific wine style 🍷, the right alcohol percentage, or even packaging preferences, you can customize everything.

The First Step: Listen, Then Create 🧠🎨

At TWF, our mission starts with listening to your needs. We don’t just create a wine and push you to buy it. That’s not the secret to success. 💡 We want to understand your market, the tastes of your customers, and the unique preferences of your region. Then, and only then, do we work with you to craft the perfect wine and design the packaging that resonates with your customers. 🖌️

This approach has helped so many of our clients achieve fantastic results: great margins 💰, repeat orders, and year-on-year growth 📈. When you get it right for your market, the rewards are huge!

Do you think it is beautiful ? Personnaly yes, but in some markets, they do not like

Why Listening First Is Key 🔑

Think about it: If you don’t listen to the market, you risk pushing products that don’t match what your customers actually want. 😬 You’ll miss out on key opportunities and the chance to build a strong brand with loyal customers. But when you start by listening and then create a product that speaks to local preferences, you’re setting yourself up for success and long-term profits. 🏆

In Conclusion: Listen, Then Create 🗣️➡️🎨

The secret to making a fortune with private brand wine is simple: Listen to your local needs, then create the perfect wine and packaging to match. This “Be Glocal” approach is how you stand out in a crowded market, build a strong brand, and see huge profits. 💰

So, as a TWF shareholder, my first mission is to speak with you, understand your local market, and help create the best possible product for your customers. 📞🍇

Let’s work together to make your private label wine a huge success! 🍷 Cheers to listening, creating, and making a fortune together! 🥂

I WANT TO DO MY BRAND !