Launching a private label wine is an exciting journey, but it comes with logistical hurdles that require careful planning.
Fortunately, wine has a unique advantage over other beverages: it ages beautifully and conserves exceptionally well !
Unlike beer or ready-to-drink cocktails, wine’s value often increases over time—even rosés and whites can hold their charm for years 🍾✨.
At TWF Winery, we’ve worked with countless clients to bring their private brand wine visions to life. Here’s how you can navigate the logistical challenges and leverage wine’s unique strengths to ensure your brand’s success.
1️⃣ Wine: A Product That Stands the Test of Time
Unlike beverages like beer, which have a short shelf life, wine can be stored for months or even years. In fact, consumers often prefer aged vintages, even for rosé and white wines. This flexibility gives you an edge in managing your inventory 🍇⌛.
💡 Expert Tip: Ordering in larger quantities (a minimum of 6,000 bottles) ensures you can stock up without worrying about spoilage. This also allows you to focus on building your brand instead of constantly restocking.
2️⃣ Samples: A Tool for Tasting, Not Pre-Sales
One of the most misunderstood steps in creating a private label wine is the purpose of samples.
Many prospects expect samples to feature a fully customized label and packaging. However, this is not possible, producing bespoke labels for just a few bottles is neither logistically feasible nor cost-effective 🏷️💸.
Here’s what samples are for:
Confirming the wine’s quality and taste to ensure it aligns with your vision.
Helping you choose the right wine for your market.
Key Reminder: Samples are not designed for pre-sales. As a client, it’s crucial to trust your vision and take the leap into production.
At TWF Winery, we’re here to support you every step of the way, from selecting the perfect wine to creating a finished product you’ll be proud to showcase.
3️⃣ Speed Up Your Marketing with Finished Product Samples 📦✈️
Once production begins, shipping your private label wine internationally via container transport can take 30 to 60 days. If you’re eager to showcase your product sooner, here’s a smart solution:
Request 1 or 2 cartons of finished bottles to be shipped via DHL or another air freight service (at your expense).
This allows you to present your completed product to clients, investors, or distributors while the bulk of your order is still in transit.
This small investment can make a big difference in building momentum for your brand launch.
4️⃣ Why 6,000 Bottles Is the Magic Number 🍇
To ensure the success of your private brand wine, it’s crucial to meet a minimum order quantity of 6,000 bottles. Here’s why:
It allows you to amortize fixed costs, such as label design, branding, and production 🎨.
It provides enough stock to test the market and respond to demand without running out too quickly.
Thanks to wine’s excellent shelf life, you can sell your inventory over time without the pressure of expiration dates.
At TWF Winery, we guide our clients through the process of scaling their orders to match their ambitions.
5️⃣ Patience Is Key: Planning for a 4-Month Timeline
Building a private label wine brand is a journey that requires time and preparation. Expect the following timeline:
2 months for label design, branding, and negotiations 🎨.
2 months for production and international transport 🚢.
While this may feel like a long process, it’s an opportunity to focus on marketing strategies, teasing your upcoming launch, and preparing your distribution channels.
6️⃣ Believe in Your Brand and Take the Leap 🚀
At some point, every successful private label wine entrepreneur must take the plunge. Once you’ve tasted and approved the samples, it’s time to trust your vision and start production. Remember, your story and passion are what make your brand unique—and that’s what will resonate with your customers ❤️🍇.
7️⃣ Partner with TWF Winery to Simplify Your Journey 💪🍷
Navigating the logistical challenges of creating a private label wine doesn’t have to be overwhelming. At TWF Winery, we specialize in helping clients:
Select high-quality wines that align with their brand vision.
Streamline the production and shipping process.
Create standout branding that captures attention and tells a compelling story.
With our expertise, you can focus on building your brand while we handle the complexities.
Command with Confidence, Sell with Passion
With wine’s long shelf life, thoughtful planning, and the support of a trusted partner like TWF Winery, your private brand wine is destined for success.
Whether you’re launching your first label or expanding your portfolio, we’re here to help you every step of the way.
Ready to bring your private label wine vision to life? Contact us today to get started!
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